The Learning Collective

The Learning Collective ATX offers transformative coaching for neurodiverse children. They came to Maranta Marketing in January 2022 to generate leads and help increase their clients in the tutoring and coaching space.

Over the course of one month, we were able to generate 26 leads from our Facebook, Instagram and Google Ads with less than $600 in ad spend. We generated a whopping 767% increase in leads compared to the previous month.

The Campaign

We created a human-first Facebook and Instagram campaign featuring the founder of The Learning Collective, Megan, and her unique approach to coaching neurodiverse children. We targeted moms in the Austin area with children from 6-17 years old and focused on generating post engagements to grow the relatively new social accounts.

On Google, we focused on generating leads to grow The Learning Collective’s client base. We targeted keywords such as Academic Tutor Austin, ADHD Study Methods, Executive Function Coach, ADHD Tutoring, etc.

The Results

Over the course of one month, we were able to generate 26 leads from our Facebook, Instagram and Google Ads with a less than $600 ad spend.

Website Analytics:

  • Total Form Submissions

    • January - 3

    • February - 26

    • 767% increase

  • Total Website Visits

    • January - 55

    • February - 347

    • 580% increase

Social Analytics:

  • Instagram Reach

    • January - 443

    • February - 2,559

    • 477% increase

  • Facebook Reach

    • January - 2

    • February - 7,902

    • 395,000% increase

Facebook + Instagram Ad Results:

  • Clicks - 803

  • Impressions - 22.7k

  • Click Through Rate (CTR) - 3.53%

  • Average Cost Per Click - $0.50

  • Amount Spent - $400

Google Ad Results:

  • Clicks - 100

  • Impressions – 1.7k

  • Click Through Rate (CTR) – 5.89%

  • Average Cost Per Click - $1.51

  • Amount Spent - $160

Next

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